Introducing two exclusive styles in collaboration with traditional outerwear label Lavenham.
Lavenham, one of the original English outerwear brands, has a history steeped in expertise and authenticity. The collaboration combines signature quilting techniques with YMC’s design approach, juxtaposing the two brands.
The campaign, shot in Tokyo, brings a unique cultural perspective to the final images taking the pieces out of their traditional context – brought together by YMC’s creative director, Sage Toda-Nation.
The collaboration introduces two exclusive styles: the Bros Jacket for men and the Heath Jacket for women. Using Lavenham’s specialisation in quilting, the padded jackets feature a YMC body made in Suffolk, England.
